Title
'The power of brands'
URL
http://www.ssireview.org/articles/entries/
URL Description
Article abstract
Language
English
Author
A Sargeant
Author
John Ford

brands; nonprofit; brand value

Volume number
5
Issue number
1
Is this item peer reviewed?
No
ISSN
1542-7099
Publisher
Stanford Graduate School of Business
Date of publication
01 January 2007
Page reference
40-47
Place of publication
Stanford
Is this item a pre-print or post-print?
Postprint
Title of journal
Stanford Social innovation Review
Harvard
Sargeant, A and Ford, John (2007) 'The power of brands'. Stanford Social innovation Review. 5 (1), pp. 40-47 Stanford: Stanford Graduate School of Business.
Vancouver
Sargeant A and Ford John. 'The power of brands'. Stanford Social innovation Review 2007; 5 (1): 40-47.