Using Multimodal Analysis in Investigating Digital Texts: The Case of Food Blogs,
The paper presents the multimodal analysis part of a collaborative project between two research groups focussed on methodologies for Social Sciences (the ESRC-NCRM Node called MODE and the node called NOVELLA). The project aims to use both multimodal and narrative frameworks for analyzing blogs: on the one hand to examine the role of food and the construction of parenting in online multimodal narratives; and, on the other, to examine blogs as semiotic entities.
The paper will discuss the methodological issues involved in the multimodal analysis of (food) blogs, as an instantiation of highly diversified multimodally-constituted digital texts. It will, first, discuss the notion of genre in a social semiotic perspective (drawing on Kress 2010) and the related issues involved in using the label ‘genre’ with blogs in general, and food blogs in particular.
Is this item peer reviewed?
Date of publication
19 June 2013
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Has international co-authors?
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Conference event title
63rd Annual Conference of the International Communication Association