Digital technologies are profoundly changing society in ways that create significant challenges and opportunities for social scientists. MODE aims to develop methodologies that look beyond language to allow social scientists to study how people behave and interact in contemporary digital environments. It will provide systematic ways to investigate different forms of communication used in digital environments:

  • what people say, write, draw
  • how they use lay out and navigate through rooms, websites and other spaces,
  • how they use their hands and other parts of their bodies to interact with computers, devices and other people in face-to-face encounters.

It will conduct two research projects on how people use new technologies in different digital environments. One research project is located in an operating theatre, where screen technologies are used to look inside people's body cavities, and another one in learning environments where mobile technologies, Geographic Information System technologies and touch screen interactive tables are used to facilitate learning.

Mode will offer a program of innovative research and Training and Capacity Building activities including seminars, lectures, introductory courses and summer schools, and online discussion and support for social scientists from a range of academic disciplines, government, private sector organisations and the public sector.

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Using Multimodal Analysis in Investigating Digital Texts: The Case of Food Blogs,

Co-author: Elisabetta Adami Date: 19 June 2013 Conference paper/presentation

Doing video research on online/social media : methodological issues and a case study on YouTube

Author: Elisabetta Adami Date: 21 August 2012 Conference paper/presentation

A social semiotic multimodal analysis framework for website interactivity

Author: Elisabetta Adami Date: 15 May 2013 Working paper

An interview with Arlene Archer, University of Capetown, South Africa.

Interviewee: Arlene Archer Date: 04 March 2013 Video

Social Justice and Multimodal Pedagogy

Author: Arlene Archer Date: 10 September 2012 Podcast

Analysing video data : theoretical and methodological approaches

Author: Jeff Bezemer Date: 21 August 2012 Conference paper/presentation

Holding the Scalpel: Achieving Surgical Care in a Learning Environment.

Author: Jeff Bezemer Date: 30 April 2013 Journal article

Digital technologies in the operating theatre

Creator: Jeff Bezemer Date: 04 March 2013 Podcast

Digital Technologies in the Operating Theatre

Interviewee: Jeff Bezemer Date: 18 March 2013 Video

“Do You Have Another Johan?” Negotiating Meaning in the Operating Theatre

Author: Jeff Bezemer Date: 04 October 2011 Journal article

Using a social semiotic approach to multimodality : researching learning in schools, museums and hospitals

Author: Jeff Bezemer Date: 14 March 2012 Working paper

MODE: Multimodal Methodologies for Researching Digital Data and Environments - Website

Author: Jeff Bezemer Date: 02 October 2013 Website

Gesture beyond conversation

Author: J. Bezemer Date: 01 August 2012 Book chapter

“How many lap choles have you done?” A linguistic-ethnographic take on counting surgical experience.

Co-author: Jeff Bezemer Date: 01 September 2011 Conference paper/presentation

The kineikonic mode: Towards a multimodal approach to moving image media

Author: Andrew Burn Date: 11 June 2013 Working paper

Doing video research in school classrooms

Author: Andrew Burn Date: 21 August 2012 Conference paper/presentation

Transcription Bank

Creator: Katharine Cowan Date: 02 October 2013 Other

Analyzing layering in textual design: a multimodal approach for examining cultural, linguistic, and social migrations in digital video

Author: Myrrh Domingo Date: 11 May 2011 Journal article

Linguistic layering : social language development in the context of multimodal design and digital technologies

Author: Myrrh Domingo Date: 28 March 2012 Journal article

Analyzing layering in textual design : a multimodal approach for examining cultural, linguistic, and social migrations in digital video

Author: Myrrh Domingo Date: 11 May 2011 Journal article

Multimodal social semiotics: Writing in online contexts

Author: Myrrh Domingo Date: 08 February 2014 Book chapter

Professor Fred Erickson on Video Data Analysis

Author: Frederick Erickson Date: 12 November 2012 Podcast

An introduction to embodiment and digital technology research : interdisciplinary themes and perspectives

Author: William Farr Date: 16 March 2012 Working paper

Early literacy: a broader vision

Author: Rosie Flewitt Date: 10 June 2013 Occasional paper

Documenting an encounter between art-film and multimodality informed by the production of digital moving images

Author: Victoria Hurr Date: 01 November 2012 Working paper

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Start date
30 September 2011
End date
24 April 2015
Grant holder
Professor Carey Jewitt
Dr Rosie Flewitt
Professor Roger Kneebone
Dr Diane Mavers
Dr Sara Price
Dr Neil Selwyn
Professor Gunther Kress
Dr Jeff Bezemer
Dr Myrrh Domingo
Professor Andrew Burn
Grant amount
Grant reference
Grant type